Module 4: Web Analytics

.title[
# Module 4: Web Analytics
]
.subtitle[
## EME6356: Learning & Web Analytics
]
.author[
### Dr. Bret Staudt Willet
]
.date[
### June 17, 2024
]

---

# <svg aria-hidden="true" role="img" viewBox="0 0 576 512" style="height:1em;width:1.12em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M160 80H512c8.8 0 16 7.2 16 16V320c0 8.8-7.2 16-16 16H490.8L388.1 178.9c-4.4-6.8-12-10.9-20.1-10.9s-15.7 4.1-20.1 10.9l-52.2 79.8-12.4-16.9c-4.5-6.2-11.7-9.8-19.4-9.8s-14.8 3.6-19.4 9.8L175.6 336H160c-8.8 0-16-7.2-16-16V96c0-8.8 7.2-16 16-16zM96 96V320c0 35.3 28.7 64 64 64H512c35.3 0 64-28.7 64-64V96c0-35.3-28.7-64-64-64H160c-35.3 0-64 28.7-64 64zM48 120c0-13.3-10.7-24-24-24S0 106.7 0 120V344c0 75.1 60.9 136 136 136H456c13.3 0 24-10.7 24-24s-10.7-24-24-24H136c-48.6 0-88-39.4-88-88V120zm208 24a32 32 0 1 0 -64 0 32 32 0 1 0 64 0z"/></svg>

**View the slides:**

[bretsw.com/eme6356-su24-module4](https://bretsw.com/eme6356-su24-module4)

---

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**Wide variety of problems that could be addressed with analytics:**

- Students' attention span, motivation, retention

- What else?

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- Starting with a **clear problem** is absolutely vital: What do you want to know?

- What **theory** or framework will help you know where and how to look at the data?

- What data will address the problem? What will help you find what you want to know?

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- How much data do you need?

- How will manage to collect all of that data?

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- How will you make sense of the data you've collected?

- Who could you ask to lend their expertise? (e.g., [FSU Statistical Consulting Center](https://stat.fsu.edu/consulting-center))

---

# <svg aria-hidden="true" role="img" viewBox="0 0 320 512" style="height:1em;width:0.62em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M80 160c0-35.3 28.7-64 64-64h32c35.3 0 64 28.7 64 64v3.6c0 21.8-11.1 42.1-29.4 53.8l-42.2 27.1c-25.2 16.2-40.4 44.1-40.4 74V320c0 17.7 14.3 32 32 32s32-14.3 32-32v-1.4c0-8.2 4.2-15.8 11-20.2l42.2-27.1c36.6-23.6 58.8-64.1 58.8-107.7V160c0-70.7-57.3-128-128-128H144C73.3 32 16 89.3 16 160c0 17.7 14.3 32 32 32s32-14.3 32-32zm80 320a40 40 0 1 0 0-80 40 40 0 1 0 0 80z"/></svg> <br><br> Module 3 <br> Final Thoughts?

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# <svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M64 64c0-17.7-14.3-32-32-32S0 46.3 0 64V400c0 44.2 35.8 80 80 80H480c17.7 0 32-14.3 32-32s-14.3-32-32-32H80c-8.8 0-16-7.2-16-16V64zm406.6 86.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L320 210.7l-57.4-57.4c-12.5-12.5-32.8-12.5-45.3 0l-112 112c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0L240 221.3l57.4 57.4c12.5 12.5 32.8 12.5 45.3 0l128-128z"/></svg> <br> <br> Module 4: <br> Web Analytics

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**Measure <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z"/></svg> Collect <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z"/></svg> Analyze <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z"/></svg> Report**

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**(Activity Online)**

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Measure <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#782F40;overflow:visible;position:relative;"><path d="M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z"/></svg> Collect <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#782F40;overflow:visible;position:relative;"><path d="M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z"/></svg> Analyze <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#782F40;overflow:visible;position:relative;"><path d="M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z"/></svg> Report

### <svg aria-hidden="true" role="img" viewBox="0 0 320 512" style="height:1em;width:0.62em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M80 160c0-35.3 28.7-64 64-64h32c35.3 0 64 28.7 64 64v3.6c0 21.8-11.1 42.1-29.4 53.8l-42.2 27.1c-25.2 16.2-40.4 44.1-40.4 74V320c0 17.7 14.3 32 32 32s32-14.3 32-32v-1.4c0-8.2 4.2-15.8 11-20.2l42.2-27.1c36.6-23.6 58.8-64.1 58.8-107.7V160c0-70.7-57.3-128-128-128H144C73.3 32 16 89.3 16 160c0 17.7 14.3 32 32 32s32-14.3 32-32zm80 320a40 40 0 1 0 0-80 40 40 0 1 0 0 80z"/></svg> **What might we measure?**

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- From whom do teachers seek professional advice online?

- With whom do participants interact in an online forum?

- How does the language used in course catalogs match that in job ads?

---

# <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M64 32C28.7 32 0 60.7 0 96V416c0 35.3 28.7 64 64 64H384c35.3 0 64-28.7 64-64V96c0-35.3-28.7-64-64-64H64zM224 224a32 32 0 1 1 0 64 32 32 0 1 1 0-64z"/></svg> <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M0 96C0 60.7 28.7 32 64 32H384c35.3 0 64 28.7 64 64V416c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V96zM352 352a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zM128 192a32 32 0 1 0 0-64 32 32 0 1 0 0 64z"/></svg> <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M64 32C28.7 32 0 60.7 0 96V416c0 35.3 28.7 64 64 64H384c35.3 0 64-28.7 64-64V96c0-35.3-28.7-64-64-64H64zm64 96a32 32 0 1 1 0 64 32 32 0 1 1 0-64zm64 128a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm128 64a32 32 0 1 1 0 64 32 32 0 1 1 0-64z"/></svg> <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M0 96C0 60.7 28.7 32 64 32H384c35.3 0 64 28.7 64 64V416c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V96zm160 64a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zM128 384a32 32 0 1 0 0-64 32 32 0 1 0 0 64zM352 160a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zM320 384a32 32 0 1 0 0-64 32 32 0 1 0 0 64z"/></svg> <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M64 32C28.7 32 0 60.7 0 96V416c0 35.3 28.7 64 64 64H384c35.3 0 64-28.7 64-64V96c0-35.3-28.7-64-64-64H64zm64 96a32 32 0 1 1 0 64 32 32 0 1 1 0-64zM96 352a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zM224 224a32 32 0 1 1 0 64 32 32 0 1 1 0-64zm64-64a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zm32 160a32 32 0 1 1 0 64 32 32 0 1 1 0-64z"/></svg> <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M0 96C0 60.7 28.7 32 64 32H384c35.3 0 64 28.7 64 64V416c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V96zm160 64a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zM128 288a32 32 0 1 0 0-64 32 32 0 1 0 0 64zm32 64a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zM320 192a32 32 0 1 0 0-64 32 32 0 1 0 0 64zm32 64a32 32 0 1 0 -64 0 32 32 0 1 0 64 0zM320 384a32 32 0 1 0 0-64 32 32 0 1 0 0 64z"/></svg><br> <br> **Web Analytics** <br><br> Examples

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### **Google Analytics**

[Google Analytics dashboard](https://analytics.google.com/analytics/web/)

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### **Google BigQuery**

[Google BigQuery dashboard](https://console.cloud.google.com/bigquery)

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### **Webpage JSON**

[Reddit r/Teachers JSON](https://www.reddit.com/r/Teachers.json)

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### **Reddit API**

[Reddit API](https://github.com/bretsw/reddit-covid/blob/main/local-functions.R)

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### **PoliDashboard: Facebook Political Ads**

[PoliDashboard from Social Media Lab](https://app.polidashboard.org/facebook_ads_v2?country=ca)

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### **Scraping a job board**

**[Google Jobs](https://jobs.google.com/)**

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### **Scraping a job board**

**[SerpApi](https://serpapi.com/)**

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### **Scraping a job board**

**[SerpApi](https://serpapi.com/)**

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# <svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M128 32h32c17.7 0 32 14.3 32 32V96H96V64c0-17.7 14.3-32 32-32zm64 96V448c0 17.7-14.3 32-32 32H32c-17.7 0-32-14.3-32-32V388.9c0-34.6 9.4-68.6 27.2-98.3C40.9 267.8 49.7 242.4 53 216L60.5 156c2-16 15.6-28 31.8-28H192zm227.8 0c16.1 0 29.8 12 31.8 28L459 216c3.3 26.4 12.1 51.8 25.8 74.6c17.8 29.7 27.2 63.7 27.2 98.3V448c0 17.7-14.3 32-32 32H352c-17.7 0-32-14.3-32-32V128h99.8zM320 64c0-17.7 14.3-32 32-32h32c17.7 0 32 14.3 32 32V96H320V64zm-32 64V288H224V128h64z"/></svg> <br><br> Looking ahead

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- **Module 1:** Introduction to Analytics
- **Module 2:** Performance Analytics
- **Module 3:** Learning Analytics
- **Module 4: Web Analytics**
- **Module 5:** Data Visualization
- **Module 6:** Ethics in Learning Analytics
- **Module 7:** Future of Analytics
- **Module 8:** Case Discussions

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- <svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#782F40;overflow:visible;position:relative;"><path d="M464 256A208 208 0 1 0 48 256a208 208 0 1 0 416 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm306.7 69.1L162.4 380.6c-19.4 7.5-38.5-11.6-31-31l55.5-144.3c3.3-8.5 9.9-15.1 18.4-18.4l144.3-55.5c19.4-7.5 38.5 11.6 31 31L325.1 306.7c-3.2 8.5-9.9 15.1-18.4 18.4zM288 256a32 32 0 1 0 -64 0 32 32 0 1 0 64 0z"/></svg> Explore

- <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#782F40;overflow:visible;position:relative;"><path d="M88.2 309.1c9.8-18.3 6.8-40.8-7.5-55.8C59.4 230.9 48 204 48 176c0-63.5 63.8-128 160-128s160 64.5 160 128s-63.8 128-160 128c-13.1 0-25.8-1.3-37.8-3.6c-10.4-2-21.2-.6-30.7 4.2c-4.1 2.1-8.3 4.1-12.6 6c-16 7.2-32.9 13.5-49.9 18c2.8-4.6 5.4-9.1 7.9-13.6c1.1-1.9 2.2-3.9 3.2-5.9zM0 176c0 41.8 17.2 80.1 45.9 110.3c-.9 1.7-1.9 3.5-2.8 5.1c-10.3 18.4-22.3 36.5-36.6 52.1c-6.6 7-8.3 17.2-4.6 25.9C5.8 378.3 14.4 384 24 384c43 0 86.5-13.3 122.7-29.7c4.8-2.2 9.6-4.5 14.2-6.8c15.1 3 30.9 4.5 47.1 4.5c114.9 0 208-78.8 208-176S322.9 0 208 0S0 78.8 0 176zM432 480c16.2 0 31.9-1.6 47.1-4.5c4.6 2.3 9.4 4.6 14.2 6.8C529.5 498.7 573 512 616 512c9.6 0 18.2-5.7 22-14.5c3.8-8.8 2-19-4.6-25.9c-14.2-15.6-26.2-33.7-36.6-52.1c-.9-1.7-1.9-3.4-2.8-5.1C622.8 384.1 640 345.8 640 304c0-94.4-87.9-171.5-198.2-175.8c4.1 15.2 6.2 31.2 6.2 47.8l0 .6c87.2 6.7 144 67.5 144 127.4c0 28-11.4 54.9-32.7 77.2c-14.3 15-17.3 37.6-7.5 55.8c1.1 2 2.2 4 3.2 5.9c2.5 4.5 5.2 9 7.9 13.6c-17-4.5-33.9-10.7-49.9-18c-4.3-1.9-8.5-3.9-12.6-6c-9.5-4.8-20.3-6.2-30.7-4.2c-12.1 2.4-24.7 3.6-37.8 3.6c-61.7 0-110-26.5-136.8-62.3c-16 5.4-32.8 9.4-50 11.8C279 439.8 350 480 432 480z"/></svg> Discuss

- <svg aria-hidden="true" role="img" viewBox="0 0 576 512" style="height:1em;width:1.12em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#782F40;overflow:visible;position:relative;"><path d="M64 64C28.7 64 0 92.7 0 128V384c0 35.3 28.7 64 64 64H512c35.3 0 64-28.7 64-64V128c0-35.3-28.7-64-64-64H64zm16 64h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V144c0-8.8 7.2-16 16-16zM64 240c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V240zm16 80h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V336c0-8.8 7.2-16 16-16zm80-176c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H176c-8.8 0-16-7.2-16-16V144zm16 80h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H176c-8.8 0-16-7.2-16-16V240c0-8.8 7.2-16 16-16zM160 336c0-8.8 7.2-16 16-16H400c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H176c-8.8 0-16-7.2-16-16V336zM272 128h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H272c-8.8 0-16-7.2-16-16V144c0-8.8 7.2-16 16-16zM256 240c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H272c-8.8 0-16-7.2-16-16V240zM368 128h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H368c-8.8 0-16-7.2-16-16V144c0-8.8 7.2-16 16-16zM352 240c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H368c-8.8 0-16-7.2-16-16V240zM464 128h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H464c-8.8 0-16-7.2-16-16V144c0-8.8 7.2-16 16-16zM448 240c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H464c-8.8 0-16-7.2-16-16V240zm16 80h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H464c-8.8 0-16-7.2-16-16V336c0-8.8 7.2-16 16-16z"/></svg> Create

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### Analytics Practice (100 points) - **due end of Module 5**

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<hr>

**What questions can I answer for you now?**

**How can I support you this week?**

<hr>

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# Learn to Code

**https://datascienceineducation.com/**

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