Module 1: Intro to Analytics

.title[
# Module 1: Intro to Analytics
]
.subtitle[
## EME6356: Learning & Web Analytics
]
.author[
### Dr. Bret Staudt Willet
]
.date[
### May 13, 2024
]

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# <svg aria-hidden="true" role="img" viewBox="0 0 576 512" style="height:1em;width:1.12em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M160 32c-35.3 0-64 28.7-64 64V320c0 35.3 28.7 64 64 64H512c35.3 0 64-28.7 64-64V96c0-35.3-28.7-64-64-64H160zM396 138.7l96 144c4.9 7.4 5.4 16.8 1.2 24.6S480.9 320 472 320H328 280 200c-9.2 0-17.6-5.3-21.6-13.6s-2.9-18.2 2.9-25.4l64-80c4.6-5.7 11.4-9 18.7-9s14.2 3.3 18.7 9l17.3 21.6 56-84C360.5 132 368 128 376 128s15.5 4 20 10.7zM192 128a32 32 0 1 1 64 0 32 32 0 1 1 -64 0zM48 120c0-13.3-10.7-24-24-24S0 106.7 0 120V344c0 75.1 60.9 136 136 136H456c13.3 0 24-10.7 24-24s-10.7-24-24-24H136c-48.6 0-88-39.4-88-88V120z"/></svg>

**View the slides:**

[bretsw.com/eme6356-su24-module1](https://bretsw.com/eme6356-su24-module1)

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# <svg aria-hidden="true" role="img" viewBox="0 0 576 512" style="height:1em;width:1.12em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M320 32c0-9.9-4.5-19.2-12.3-25.2S289.8-1.4 280.2 1l-179.9 45C79 51.3 64 70.5 64 92.5V448H32c-17.7 0-32 14.3-32 32s14.3 32 32 32H96 288h32V480 32zM256 256c0 17.7-10.7 32-24 32s-24-14.3-24-32s10.7-32 24-32s24 14.3 24 32zm96-128h96V480c0 17.7 14.3 32 32 32h64c17.7 0 32-14.3 32-32s-14.3-32-32-32H512V128c0-35.3-28.7-64-64-64H352v64z"/></svg> <br><br> Welcome to EME6356!

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# <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M272.2 64.6l-51.1 51.1c-15.3 4.2-29.5 11.9-41.5 22.5L153 161.9C142.8 171 129.5 176 115.8 176H96V304c20.4 .6 39.8 8.9 54.3 23.4l35.6 35.6 7 7 0 0L219.9 397c6.2 6.2 16.4 6.2 22.6 0c1.7-1.7 3-3.7 3.7-5.8c2.8-7.7 9.3-13.5 17.3-15.3s16.4 .6 22.2 6.5L296.5 393c11.6 11.6 30.4 11.6 41.9 0c5.4-5.4 8.3-12.3 8.6-19.4c.4-8.8 5.6-16.6 13.6-20.4s17.3-3 24.4 2.1c9.4 6.7 22.5 5.8 30.9-2.6c9.4-9.4 9.4-24.6 0-33.9L340.1 243l-35.8 33c-27.3 25.2-69.2 25.6-97 .9c-31.7-28.2-32.4-77.4-1.6-106.5l70.1-66.2C303.2 78.4 339.4 64 377.1 64c36.1 0 71 13.3 97.9 37.2L505.1 128H544h40 40c8.8 0 16 7.2 16 16V352c0 17.7-14.3 32-32 32H576c-11.8 0-22.2-6.4-27.7-16H463.4c-3.4 6.7-7.9 13.1-13.5 18.7c-17.1 17.1-40.8 23.8-63 20.1c-3.6 7.3-8.5 14.1-14.6 20.2c-27.3 27.3-70 30-100.4 8.1c-25.1 20.8-62.5 19.5-86-4.1L159 404l-7-7-35.6-35.6c-5.5-5.5-12.7-8.7-20.4-9.3C96 369.7 81.6 384 64 384H32c-17.7 0-32-14.3-32-32V144c0-8.8 7.2-16 16-16H56 96h19.8c2 0 3.9-.7 5.3-2l26.5-23.6C175.5 77.7 211.4 64 248.7 64H259c4.4 0 8.9 .2 13.2 .6zM544 320V176H496c-5.9 0-11.6-2.2-15.9-6.1l-36.9-32.8c-18.2-16.2-41.7-25.1-66.1-25.1c-25.4 0-49.8 9.7-68.3 27.1l-70.1 66.2c-10.3 9.8-10.1 26.3 .5 35.7c9.3 8.3 23.4 8.1 32.5-.3l71.9-66.4c9.7-9 24.9-8.4 33.9 1.4s8.4 24.9-1.4 33.9l-.8 .8 74.4 74.4c10 10 16.5 22.3 19.4 35.1H544zM64 336a16 16 0 1 0 -32 0 16 16 0 1 0 32 0zm528 16a16 16 0 1 0 0-32 16 16 0 1 0 0 32z"/></svg> Say hello...

### if you're interested in applying analytics in...

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# K-12 schools

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# Higher education

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# Military

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# Healthcare and wellness

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# Business

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# <svg aria-hidden="true" role="img" viewBox="0 0 384 512" style="height:1em;width:0.75em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M32 32C32 14.3 46.3 0 64 0H320c17.7 0 32 14.3 32 32s-14.3 32-32 32H290.5l11.4 148.2c36.7 19.9 65.7 53.2 79.5 94.7l1 3c3.3 9.8 1.6 20.5-4.4 28.8s-15.7 13.3-26 13.3H32c-10.3 0-19.9-4.9-26-13.3s-7.7-19.1-4.4-28.8l1-3c13.8-41.5 42.8-74.8 79.5-94.7L93.5 64H64C46.3 64 32 49.7 32 32zM160 384h64v96c0 17.7-14.3 32-32 32s-32-14.3-32-32V384z"/></svg> <br><br> Canvas tour

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# <svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M288 96c0-17.7 14.3-32 32-32s32 14.3 32 32s14.3 32 32 32s32-14.3 32-32c0-53-43-96-96-96s-96 43-96 96V288H160V264c0-30.9-25.1-56-56-56H56c-13.3 0-24 10.7-24 24s10.7 24 24 24h48c4.4 0 8 3.6 8 8v24H32c-17.7 0-32 14.3-32 32s14.3 32 32 32H256 480c17.7 0 32-14.3 32-32s-14.3-32-32-32H400V264c0-4.4 3.6-8 8-8h56c13.3 0 24-10.7 24-24s-10.7-24-24-24H408c-30.9 0-56 25.1-56 56v24H288V96zM480 416V384H32v32c0 53 43 96 96 96H384c53 0 96-43 96-96z"/></svg> <br><br> What is "analytics"?

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# <svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M362.7 19.3L314.3 67.7 444.3 197.7l48.4-48.4c25-25 25-65.5 0-90.5L453.3 19.3c-25-25-65.5-25-90.5 0zm-71 71L58.6 323.5c-10.4 10.4-18 23.3-22.2 37.4L1 481.2C-1.5 489.7 .8 498.8 7 505s15.3 8.5 23.7 6.1l120.3-35.4c14.1-4.2 27-11.8 37.4-22.2L421.7 220.3 291.7 90.3z"/></svg> <br><br> Defining "Analytics"

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# <svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M362.7 19.3L314.3 67.7 444.3 197.7l48.4-48.4c25-25 25-65.5 0-90.5L453.3 19.3c-25-25-65.5-25-90.5 0zm-71 71L58.6 323.5c-10.4 10.4-18 23.3-22.2 37.4L1 481.2C-1.5 489.7 .8 498.8 7 505s15.3 8.5 23.7 6.1l120.3-35.4c14.1-4.2 27-11.8 37.4-22.2L421.7 220.3 291.7 90.3z"/></svg> Defining *learning analytics*

- Measurement

- Collection

- Analysis

- Reporting

...of data about learners and their contexts,

for purposes of understanding and optimising learning and the environments in which it occurs.

<div class="caption">
<p><a href="https://www.solaresearch.org/about/what-is-learning-analytics/" target="_blank">Society for Learning Analytics Research (SoLAR)</a></p>
</div>

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# <svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M362.7 19.3L314.3 67.7 444.3 197.7l48.4-48.4c25-25 25-65.5 0-90.5L453.3 19.3c-25-25-65.5-25-90.5 0zm-71 71L58.6 323.5c-10.4 10.4-18 23.3-22.2 37.4L1 481.2C-1.5 489.7 .8 498.8 7 505s15.3 8.5 23.7 6.1l120.3-35.4c14.1-4.2 27-11.8 37.4-22.2L421.7 220.3 291.7 90.3z"/></svg> Working definition of *analytics*

**Purpose:** measuring, collecting, analyzing, reporting... with lots of data

**Trade-offs:** different than working "by hand" but can include both quantitative and qualitative data

**Situated identity:** who *does* analytics?

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<div class="caption">
<p>
Staudt Willet, K. B., & Carpenter, J. P. (2021). A tale of two subreddits: Change and continuity in teaching-related online spaces. <em>British Journal of Educational Technology, 52</em>(2), 714-733. <a href="https://doi.org/10.1111/bjet.13051" target="_blank">doi:10.1111/bjet.13051</a>
</p>
</div>

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Made with [Midjourney](https://www.midjourney.com/home/)

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Try it on [Discord](https://discord.com/channels/)

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<img src="img/1-heart-rate.png" width="100%" style="display: block; margin: auto;" />
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**Analytics is really just fancy math.**

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# <svg aria-hidden="true" role="img" viewBox="0 0 64 512" style="height:1em;width:0.12em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M64 64c0-17.7-14.3-32-32-32S0 46.3 0 64V320c0 17.7 14.3 32 32 32s32-14.3 32-32V64zM32 480a40 40 0 1 0 0-80 40 40 0 1 0 0 80z"/></svg> <br><br> What is "analytics" *not*?

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- magic

- a substitute teacher

- a test proctor

- oil

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# <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M181.5 197.1l12.9 6.4c5.9 3 12.4 4.5 19.1 4.5c23.5 0 42.6-19.1 42.6-42.6V144c0-35.3-28.7-64-64-64H128c-35.3 0-64 28.7-64 64v21.4c0 23.5 19.1 42.6 42.6 42.6c6.6 0 13.1-1.5 19.1-4.5l12.9-6.4 8.4-4.2L135.1 185c-4.5-3-7.1-8-7.1-13.3V168c0-13.3 10.7-24 24-24h16c13.3 0 24 10.7 24 24v3.7c0 5.3-2.7 10.3-7.1 13.3l-11.8 7.9 8.4 4.2zm-8.6 49.4L160 240l-12.9 6.4c-12.6 6.3-26.5 9.6-40.5 9.6c-3.6 0-7.1-.2-10.6-.6v.6c0 35.3 28.7 64 64 64h64c17.7 0 32 14.3 32 32s-14.3 32-32 32H384V336 320c0-23.7 12.9-44.4 32-55.4c9.4-5.4 20.3-8.6 32-8.6V240c0-26.5 21.5-48 48-48c8.8 0 16 7.2 16 16v32 16 48c0 8.8 7.2 16 16 16s16-7.2 16-16V204.3c0-48.2-30.8-91-76.6-106.3l-8.5-2.8c-8-2.7-12.6-11.1-10.4-19.3s10.3-13.2 18.6-11.6l19.9 4C576 86.1 640 164.2 640 254.9l0 1.1h0c0 123.7-100.3 224-224 224h-1.1H256h-.6C132 480 32 380 32 256.6V256 216.8c-10.1-14.6-16-32.3-16-51.4V144l0-1.4C6.7 139.3 0 130.5 0 120c0-13.3 10.7-24 24-24h2.8C44.8 58.2 83.3 32 128 32h64c44.7 0 83.2 26.2 101.2 64H296c13.3 0 24 10.7 24 24c0 10.5-6.7 19.3-16 22.6l0 1.4v21.4c0 1.4 0 2.8-.1 4.3c12-6.2 25.7-9.6 40.1-9.6h8c17.7 0 32 14.3 32 32s-14.3 32-32 32h-8c-13.3 0-24 10.7-24 24v8h56.4c-15.2 17-24.4 39.4-24.4 64H320c-42.3 0-78.2-27.4-91-65.3c-5.1 .9-10.3 1.3-15.6 1.3c-14.1 0-27.9-3.3-40.5-9.6zM96 128a16 16 0 1 1 0 32 16 16 0 1 1 0-32zm112 16a16 16 0 1 1 32 0 16 16 0 1 1 -32 0z"/></svg> <br><br> Analytics Sandbox

[**OneDrive folder**](https://fsu-my.sharepoint.com/:f:/g/personal/kstaudtwillet_fsu_edu/EiMWMeI3JP9JpSDUOICnaQ4Bq0UNYZG_sHL6yUcTUkX9CA?e=atnrVB)

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# <svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M128 32h32c17.7 0 32 14.3 32 32V96H96V64c0-17.7 14.3-32 32-32zm64 96V448c0 17.7-14.3 32-32 32H32c-17.7 0-32-14.3-32-32V388.9c0-34.6 9.4-68.6 27.2-98.3C40.9 267.8 49.7 242.4 53 216L60.5 156c2-16 15.6-28 31.8-28H192zm227.8 0c16.1 0 29.8 12 31.8 28L459 216c3.3 26.4 12.1 51.8 25.8 74.6c17.8 29.7 27.2 63.7 27.2 98.3V448c0 17.7-14.3 32-32 32H352c-17.7 0-32-14.3-32-32V128h99.8zM320 64c0-17.7 14.3-32 32-32h32c17.7 0 32 14.3 32 32V96H320V64zm-32 64V288H224V128h64z"/></svg> <br><br> Looking ahead

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# <svg aria-hidden="true" role="img" viewBox="0 0 448 512" style="height:1em;width:0.88em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#fff;overflow:visible;position:relative;"><path d="M128 0c17.7 0 32 14.3 32 32V64H288V32c0-17.7 14.3-32 32-32s32 14.3 32 32V64h48c26.5 0 48 21.5 48 48v48H0V112C0 85.5 21.5 64 48 64H96V32c0-17.7 14.3-32 32-32zM0 192H448V464c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V192zm80 64c-8.8 0-16 7.2-16 16v96c0 8.8 7.2 16 16 16h96c8.8 0 16-7.2 16-16V272c0-8.8-7.2-16-16-16H80z"/></svg> Semester schedule

- **Module 1:** Intro to Analytics

- **Module 2:** Performance Analytics

- **Module 3:** Learning Analytics

- **Module 4:** Web Analytics

- **Module 5:** Data Visualization

- **Module 6:** Ethics in Learning Analytics

- **Module 7:** Future of Analytics

- **Module 8:** Case Discussions

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- <svg aria-hidden="true" role="img" viewBox="0 0 512 512" style="height:1em;width:1em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#782F40;overflow:visible;position:relative;"><path d="M464 256A208 208 0 1 0 48 256a208 208 0 1 0 416 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm306.7 69.1L162.4 380.6c-19.4 7.5-38.5-11.6-31-31l55.5-144.3c3.3-8.5 9.9-15.1 18.4-18.4l144.3-55.5c19.4-7.5 38.5 11.6 31 31L325.1 306.7c-3.2 8.5-9.9 15.1-18.4 18.4zM288 256a32 32 0 1 0 -64 0 32 32 0 1 0 64 0z"/></svg> Explore

- <svg aria-hidden="true" role="img" viewBox="0 0 640 512" style="height:1em;width:1.25em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#782F40;overflow:visible;position:relative;"><path d="M88.2 309.1c9.8-18.3 6.8-40.8-7.5-55.8C59.4 230.9 48 204 48 176c0-63.5 63.8-128 160-128s160 64.5 160 128s-63.8 128-160 128c-13.1 0-25.8-1.3-37.8-3.6c-10.4-2-21.2-.6-30.7 4.2c-4.1 2.1-8.3 4.1-12.6 6c-16 7.2-32.9 13.5-49.9 18c2.8-4.6 5.4-9.1 7.9-13.6c1.1-1.9 2.2-3.9 3.2-5.9zM0 176c0 41.8 17.2 80.1 45.9 110.3c-.9 1.7-1.9 3.5-2.8 5.1c-10.3 18.4-22.3 36.5-36.6 52.1c-6.6 7-8.3 17.2-4.6 25.9C5.8 378.3 14.4 384 24 384c43 0 86.5-13.3 122.7-29.7c4.8-2.2 9.6-4.5 14.2-6.8c15.1 3 30.9 4.5 47.1 4.5c114.9 0 208-78.8 208-176S322.9 0 208 0S0 78.8 0 176zM432 480c16.2 0 31.9-1.6 47.1-4.5c4.6 2.3 9.4 4.6 14.2 6.8C529.5 498.7 573 512 616 512c9.6 0 18.2-5.7 22-14.5c3.8-8.8 2-19-4.6-25.9c-14.2-15.6-26.2-33.7-36.6-52.1c-.9-1.7-1.9-3.4-2.8-5.1C622.8 384.1 640 345.8 640 304c0-94.4-87.9-171.5-198.2-175.8c4.1 15.2 6.2 31.2 6.2 47.8l0 .6c87.2 6.7 144 67.5 144 127.4c0 28-11.4 54.9-32.7 77.2c-14.3 15-17.3 37.6-7.5 55.8c1.1 2 2.2 4 3.2 5.9c2.5 4.5 5.2 9 7.9 13.6c-17-4.5-33.9-10.7-49.9-18c-4.3-1.9-8.5-3.9-12.6-6c-9.5-4.8-20.3-6.2-30.7-4.2c-12.1 2.4-24.7 3.6-37.8 3.6c-61.7 0-110-26.5-136.8-62.3c-16 5.4-32.8 9.4-50 11.8C279 439.8 350 480 432 480z"/></svg> Discuss

- <svg aria-hidden="true" role="img" viewBox="0 0 576 512" style="height:1em;width:1.12em;vertical-align:-0.125em;margin-left:auto;margin-right:auto;font-size:inherit;fill:#782F40;overflow:visible;position:relative;"><path d="M64 64C28.7 64 0 92.7 0 128V384c0 35.3 28.7 64 64 64H512c35.3 0 64-28.7 64-64V128c0-35.3-28.7-64-64-64H64zm16 64h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V144c0-8.8 7.2-16 16-16zM64 240c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V240zm16 80h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16V336c0-8.8 7.2-16 16-16zm80-176c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H176c-8.8 0-16-7.2-16-16V144zm16 80h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H176c-8.8 0-16-7.2-16-16V240c0-8.8 7.2-16 16-16zM160 336c0-8.8 7.2-16 16-16H400c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H176c-8.8 0-16-7.2-16-16V336zM272 128h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H272c-8.8 0-16-7.2-16-16V144c0-8.8 7.2-16 16-16zM256 240c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H272c-8.8 0-16-7.2-16-16V240zM368 128h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H368c-8.8 0-16-7.2-16-16V144c0-8.8 7.2-16 16-16zM352 240c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H368c-8.8 0-16-7.2-16-16V240zM464 128h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H464c-8.8 0-16-7.2-16-16V144c0-8.8 7.2-16 16-16zM448 240c0-8.8 7.2-16 16-16h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H464c-8.8 0-16-7.2-16-16V240zm16 80h32c8.8 0 16 7.2 16 16v32c0 8.8-7.2 16-16 16H464c-8.8 0-16-7.2-16-16V336c0-8.8 7.2-16 16-16z"/></svg> Create

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### Analytics Assignments: Team Project (60%)

- Analytics Problem Plan (100 points)

- Analytics Practice (200 points)

- Analytics Case Presentation (200 points)

- Analytics Ethics Statement (100 points)

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**What questions can I answer for you now?**

**How can I support you this week?**

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